Your Marketing To Do List During The COVID-19 Pandemic (Part 1)

There are many things that you can do to make sure your business' marketing is up to par during this pandemic.

Many businesses are being affected by the outbreak of the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. This means many businesses are dead in the water or are struggling.

This does not mean that your business should give up completely. There are many things that you can do to make sure your business’ marketing is up to par during this pandemic. Sirf Marketing has compiled a list of things you can do to catch your marketing up:

1. Social Media Marketing

Social Media Marketing is probably the easiest way to catch your marketing up. It’s direct and easy-to-do. It is a component of marketing that tends to be put aside in busier times.

  • If you’ve got a product that is popular, setup social media ads to boost awareness among your existing customers and brand new audiences, as well. You don’t have to break the bank, even a small amount of ad dollars may get the results you want.
  • Take time to research what your plan of attack will be. Read marketing blogs dedicated to social media marketing, and research what your competitors are doing.
  • Take time to clean up your social media profiles. Some information may be dated or inaccurate now. Give fresh information and images. This is the time to make your sites shine. Do take precautions on what images and text you are using. People are scared, anxious and stressed right now. Make sure to avoid images of groups or social interactions.
  • Try running a contest. It is an amazing way to gain fans and get engagement. Give something like a printable gift certificate as a prize. Don’t be afraid to try cross-promotions with other businesses. They may appreciate the advertising.
  • Join local Business groups on social sites. They are a valuable tool for reaching different audiences that you might never have reached before.
  • Take time to add new fans or like and share other’s post. Be social, that is what social media is all about.

2. Website Marketing

This is a perfect time to make your website great again. If you are unable to do it yourself, it is a perfect time to bring in a web design professional. Hint hint.

  • Joking aside. This might be the time to totally revamp your site. You have been busy and have been putting it off for months….maybe years. A new look will breathe new life into your business marketing.
  • Add eCommerce solutions. As social distancing is here to stay for awhile. This is definitely the time to add an online shop to your business. There many different options available.
  • If a major rehaul of your site is not in your cards, maybe think about changing text, images and pages. A thorough editing day may be all your site needs to feel fresh again. Do use SMUSH to optimize images.
  • Another thing to look at is having contact forms on converting pages. This can be figured out by looking at stats for your site. Contact forms on popular pages can be an excellent way to convert users into customers. Test all contact forms on the site to make sure they have not broke.
  • Another thing you can do is to make sure your CMS core is up to date, as well as any widgets or plugins. Remove any unused plugins, or themes to make your site run faster and make it more secure.
  • Make sure your security plugins are up-to-date. If you do not have security in your site…this is the time to do it. Websites are being attacked daily. Having a proper security plan in place is crucial to overall website health. Try Sucuri or WordFence for WordPress-based security.
  • You can do a speed test to see how your site’s speed is on various spots around the world using https://www.fastorslow.com. This can be valuable in identifying problems with your site.
  • Test your site for broken links. They are frustrating for users and can negatively impact your SERP. Try https://www.brokenlinkcheck.com/

3. Search Engine Optimization

Proper Search Engine Optimization can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. I could write forever about SEO, so here a few tips to help you out:

  • First off, SEO can be complicated, so hiring a professional is the best way to help your website be search friendly.
  • Some quick and easy things that you can do is to make sure your text is keyworded properly. You can use Yoast to help guide you through the process.
  • Add blog posts to your site that are interesting to your users, as well as are keyword rich for your business. You could create a downloadable guide, an ebook, or even a series of helpful blog posts.
  • Make sure that you are properly linked to Google My Business and Bing. Additionally, make sure your profiles are up to date on those sites.
  • Make sure you check Crawl Accessibility so search engines can read your website. Submit a Sitemap to Google and index your site.
  • Try running Google ads to draw business to your site.
  • Make sure your site’s images are sized properly for mobile viewing. As well check your picture’s Alt Tags, Description and Name.
  • Create some positive links from credible sites back to your site.
  • Create links from one section of your site to another.
  • Enable Breadcrumbs.

4. Print Materials

Print materials are still important in this suppressed business climate. Even if you do not want to to compromise your customers with printed materials due to physical distancing measures, you might want to have your print marketing in order for when this pandemic is over. You want to hit the ground running.

  • This is a perfect time to get your business cards updated and printed. Most print shops are online and can respect distancing methods with delivery or curbside pickup.
  • This is a perfect time to update your print marketing design. You haven’t changed that brochure, menu or leave-behind in years. Get on the phone or video-messaging apps and put your graphic designer to work.
  • Don’t forget mail outs. The post office has many solutions to get your marketing into people’s mail boxes.
  • I don’t usually recommend it, but this might be the perfect time to see what your local newspaper has to offer in way of advertising in their paper. The readers have dropped off over the last decade, but it might be a good way to reach an older demographic for your business.

We will have a second part to this post coming out in a few days. If you feel that you are unable to complete this list on your own, Sirf Marketing would be happy to help you out. We are offering one free hour of consultation throughout the pandemic. Email david@sirfmarketing.com to find out more.